What's this company all about?
In 2012, a friend of ours was hit by a car while biking down Commonwealth Avenue after his lights were stolen.
He survived, but his experience showed us that city cyclists needed a champion to design gear that keeps cyclists safe and empowers them to ride with confidence.
That same year, we designed our first product: an anti-theft bike light. But that was just the beginning.
Since then, we've been creating bicycle products to push our mission forward.